NIVEA ROSE CARE - Cross category
Petals was the largest and most complex project developed by NIVEA and the agency since the start of their partnership, spanning more than 1,000 assets across LATAM (15 markets), MENA, South Africa, and Turkey.
The campaign covered eight products within the facial care portfolio, including five hero launches and three supporting products, requiring both individual product communication and range-level storytelling across multiple channels and consumer needs.
In collaboration with the Dubai hub, we created a global-to-local playbook designed for scalable execution. It included multiple TVCs, as well as static and motion assets for Meta, TikTok, and YouTube, all deployed through dynamic Storyteq templates to enable efficient localization, translation, and market adaptation.
Beyond campaign assets, the system extended to POS key visuals, influencer frameworks and guidelines, product and texture photography, talent-led lifestyle and application content, product pages, and full e-commerce ecosystems.
For Precision Marketing, we developed funnel-based communication (Know, Want, Get, Use) tailored to distinct skin needs — Face Care, Make-up Lovers, Natural Seekers, and Oily Skin — across all products and the overall range, ensuring relevance at every consumer touchpoint.
TALENT SHOTS
PRODUCT SHOTS
PRODUCT on petri dish
PROUDCT TEXTURES
