NIVEA Nourishing Cocoa Body Lotion
From November to February, West Africa is hit by the Harmattan, a season of relentless dry winds that leave skin cracked, patchy, and severely dehydrated. We positioned NIVEA Nourishing Cocoa Lotion as the essential defence against Harmattan-induced dryness, transforming a seasonal skin concern into a brand opportunity, strengthening equity and accelerating penetration across Nigeria, Ghana, Angola, and Ivory Coast.
Thanks to NIVEA Nourishing Cocoa Lotion Harmattan stoped being a season to hide and became a season to shine.
For this campaign we had two precision marketing audiences: Individual and Family Based. And here you can see some of the different assets we created for them.
