NIVEA MEN DEEP - Cross category
The brief: to re-launch the core NIVEA MEN DEEP range (Darkwood Fragrance) and introduce a new variant (Extreme), while repositioning the line as the only grooming solution that combines superior sweat and odour protection with a premium, long-lasting fragrance.
The challenge: Drive market share by convincing users to switch from competitors that offer either protection or scent, but rarely both.
The insight: Humans make 35,000 decisions a day. Choosing your deodorant shouldn’t be one of the complicated ones. NIVEA MEN DEEP eliminates the trade-off: it delivers fragrance and protection in one smart choice.
We executed a precision full-funnel strategy (Know / Want / Get / Owned), producing over 150 tailored assets across Spray, Roll-On, Body Cream, and Face Wash formats, engineered for performance across diverse cultural and media ecosystems.
