NIVEA SUPER 10
To relaunch the Super 10 range with its new packaging, we introduced its upgraded formula powered by NiaC Glow Active: an advanced ingredient that penetrates up to 10 layers deep into the skin. By working from within, it effectively reduces stubborn dark spots and delivers real, long-lasting brightness.
Today, many women unknowingly rely on temporary fixes for their skin concerns. They turn to social media “experts,” viral skin hacks, digital filters, or homemade remedies in search of quick results. But all of these solutions have one thing in common: they only work on the surface, and only for a moment.
What Super 10 consumers are truly looking for isn’t another quick fix. They want a solution that works from within and delivers visible, lasting results.
This campaign features Yaya Urassaya Sperbund, one of Thailand’s most influential actresses and a top-tier celebrity across the ASEAN region, with strong cultural relevance and cross-market appeal in Southeast Asia.
The team also localised this campaign to the Turkish market.
